Marketing Beer through Farmers’ Markets


Guilford farmers market beer vendorCrowds of people regularly flock to farmers markets seeking new brands, new tastes, and an intimate experience with local treats.  For much of California, and especially the San Diego area, farmers’ markets can operate year-round as a great tool both for selling product and marketing a brand.  The California legislature’s passage of Assembly Bill 2004 and Assembly Bill 774 allows for beer to be sold at farmers’ markets.  This means that craft breweries have an entirely new market to advertise and sell their products, letting its beer take its place as a piece of local pride amongst other local foods and drinks. Continue reading

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SB 384:  The Legislation to Extend Hours of Operation



Gaslamp Quarter, San Diego, CA by Leandro Neumann Ciuffo, Flickr Creative Commons

California is on the verge of changing legislation which has been on its books since the end of Prohibition.  Since that time, California alcohol businesses have been banned from operating between the hours of 2 a.m. and 6 a.m., statewide.  If Senate Bill 384 (SB 384) passes, select businesses will be permitted to operate until 4 a.m.  Continue reading

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What are the limitations on Happy Hours?

happy hour sign



Happy hours offer a great deal of versatility for a business to attract new customers and set itself apart from the competition.  As with most marketing in this industry, however, there is a series of rules and regulations which a business must work to comply with in operating a happy hour.   Continue reading

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The Top Fifty Craft Breweries of 2016

The Brewers Association released its annual lists of breweries – two lists: Craft breweries and overall breweries. The lists can be found here:  Top Fifty

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Five wage & hour principles most likely to land you in hot water

Wine ServerEmployment laws are so wide-ranging and detail-specific that businesses often ignore the simplest but most sacrosanct rules.  For a broader and detailed understanding, a good place to start is at the website of the Labor Commissioner – Dept. of Industrial Relations.  However, allegations of failure to comply with the following five fundamental principles account for a huge number of the claims I defend:  Continue reading

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Brewery & Distillery Law Powerpoint

These slides are from a Powerpoint presentation I gave on two topics (regulations and contracts) at an NBI conference on brewery and distillery law.  Without the oral presentation, these slides are useful more for the purpose of spotting issues.  If you have questions, please feel free to follow up with me and, time allowing, I’ll try to answer your questions.

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Starting a Craft Brewery- Part 4 – business structure and distribution

English Brew PubPart 1 of this series discussed state licensing for establishing a brewery.  Part 2 discussed municipal and county regulations for a new brewery.  Part 3 discussed the process to receive federal permits, labeling requirements, and brewer’s bonds.  Part 4 will discuss selecting a brewery’s business entity and distribution methodology. Continue reading

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