Photo: Flickr Creative Commons 2.0, photo by Mr. Blue MauMau -Raising Cane’s
The United States is filled with successful franchises, ranging from small businesses slowly spreading their reach to Fortune 500 conglomerates with a global empire. Many times, the average consumer is oblivious to whether an establishment is operated by a franchisee, which is the business that receives proprietary knowledge and rights from the larger business, or by a franchisor, which is the larger business that provides a franchisee with proprietary knowledge and rights. Continue reading
Crowds of people regularly flock to farmers markets seeking new brands, new tastes, and an intimate experience with local treats. For much of California, and especially the San Diego area, farmers’ markets can operate year-round as a great tool both for selling product and marketing a brand. The California legislature’s passage of Assembly Bill 2004 and Assembly Bill 774 allows for beer to be sold at farmers’ markets. This means that craft breweries have an entirely new market to advertise and sell their products, letting its beer take its place as a piece of local pride amongst other local foods and drinks. 
